The Most Unique Car & Fashion Brands Collaborations Of All Times.
The automotive and fashion industries have shared a more artistic relationship over the decades, and during the last years has increased for some of the most trendy and wealthiest customers, the car is more than transport; is a piece of art, a fine piece of craftsmanship, the second biggest investment. Cars are status symbols and a way to create the ultimate first impression.
From fashion designers collaborating with car-makers to create bespoke cars to those drawing inspiration from the automotive industry. But collaboration works both ways: Mercedes-Benz has become a regular Fashion Week sponsor and other brands carved itself a spot in fashion heaven with its line of luxury accessories and fashion stores.
While car launches normally happen in the context of automobile fairs it seems to be a new thing to introduce and market your car where bloggers and fashionistas take street-style photos. Cars have gone fashion, But what is it that makes the worlds of fashion and autos attract each other?
As a result, car manufacturers have now attempted to branch out and step away from the crowd. To do this, many of them have enlisted the help of designers in an attempt to reinvent their brands and cars.
2020 BUGATTI CHIRON BY HERMÉS
Bugatti, a one-off design with the French luxury fashion firm Hermès. It is a unique unit in which Bugatti once again collaborates with the gala accessories firm as it did in the 20s of the last century or in 2008 with the Veyron Fbg par Hermès. It has been conceived ad hoc for the car collector Manny Khoshbin and it has taken almost four years to see the light.
Body in cream white Hermès Craie and has a new design for the front grille in silver color. In addition, it assembles some tires that match the bodywork. Inside we find the Hermès Courbettes equestrian motifs, in wool and cashmere, for the door panels and some accents of the central tunnel, while the seats and the rest of the cabin elements are upholstered in white leather, following the wake of its exterior imprint.
In the thresholds of the doors, it has an aluminum plate where you can read the name Chiron Hermés.
2019 PAGANI HYUARA BY HERMÉS
Again the well-known supercar collector Manny Khoshbin bought a Pagani Huayra but before taking delivery he wanted something a little more special that would suit his collection so he got Pagani to team up with Hermès to create a truly unique hypercar.
The car standard is $2.5 million but when you take things to a new level like this you know it won’t come cheap. Mr Khoshbin even flew three Hermès designers to the Pagani factory to get his wishes.
Along with the custom Hermes interior came a variety of pieces of Hermes luggage. The bags, from the stitching to the type of leather, perfectly match the interior details of the car. In total, the collaboration process took about eight months, while the entire journey, from start to car reception, was around 18 months. This vehicle cost around $7 million
2007 LAMBORGHINI MURCIELAGO BY VERSACE
Produced to celebrate Fashion Week in Milan is the pinnacle of the Italian pride, combining two of the most iconic and legendary Italian brands.
The remarkable Versace accents come on the interior courtesy of the Versace designers and the specialists for the 'Ad Personam' program at Lamborghini.
The brand’s Greek meander design on the Lamborghini’s iconic doors is easily noticeable on the exterior, but it’s the interior where Versace lets its presence be known. The upholstery features Versace’s bi-color Nero over Bianco leather seats stitched with the Versace Greco motif. There is also a Gianni Versace logo plaque on the center console and to top it all off, a complete set of Versace-branded luggage. Versace also presented a luggage collection with matte black calfskin adorned with the Greek fret motif as well as a pair of driving shoes in blue calfskin and leather driving gloves.
LAPO ELKANN:
Lapo Elkann, the infamous heiress of the Agnelli Family ( Owners of FIAT Group including Ferrari at that time) that wonderfully eccentric Italian icon who drives a camouflaged supercar and wears his grandfather Gianni Agnelli's suits.
Mr. Lapo Elkann brings the pure Italian sartorial style and sophisticated Milanese flavor to the car industry. Has launched a new project in an old gas station in Milan. Imagine a bespoke suit for a dapper look with vibrant colors and making a statement of who you are. Garage Italia Customs will match your favorite tie or nail color—or leather bag— even bespoke your luxury car with denim fabric for the interior; for that matter, to any vehicle you like. Garage Italia, housed in a one time Milanese gas station with a space-age aesthetic. Designed by Italian architect Mario Bacciocchi and completed in 1953, it had gone to seed, and become a sort of futuristic relic, before Elkann arrived and transformed it into a bespoke- car showroom, restaurant and café.
HOUSE OF BIJAN:
The pinnacle of ultra-luxury and Only-by-appointment brand store, its clientele are the most powerful and influential men in the world, sited in Beverly Hills, California. Has also a deep connection with cars, Mr. Bijan and his son Nickolas, were the finest car connoisseurs and owners; so the store since the 90s always had super luxury cars such as Bentley or Bugatti customized by Bijan as special limited edition cars, bespoke work with the finest materials and brand colors, parked in front of the store as part of the visual merchandise.
A strong branding connection: The luxury cars parked with the brand colors yellow and black create a luxury experience and atmosphere even before you walk in into the store and become a symbol; you associate immediately the cars with the store and you can´t imagine the store without the car
.